Durable Exteriors, Inc.

Case Study for the CONSTRUCTION INDUSTRY: Website Development & Branding for Durable Exteriors, Inc.

Overview

Fusion Digital Growth partnered with Durable Exteriors to build a modern digital presence for their core services: window installations, door replacements, and roofing. The project included branding, website development, and Google Business Listing optimization.

The Challenge

Durable Exteriors, Inc. needed a complete digital overhaul to boost visibility, attract more clients, and better showcase their services: windows, doors, and roofs.

Our Approach

  • Branding: Developed a strong logo, deep blue/orange/gray color palette, and clean typography.
    • Logo Design: A strong and dynamic logo that incorporates elements related to exterior construction, such as a house silhouette, emphasizing windows, doors, and roofs.
    • Color Palette: A combination of deep blues and neutral grays, evoking a sense of professionalism and stability. Orange accents were included to create a sense of urgency and warmth in call-to-action elements.
    • Typography: Clean, bold fonts to create a modern, easy-to-read experience that resonates across different platforms.
  • Website Design: Created service pages with detailed descriptions, project images, and clear calls to action optimized for mobile and local SEO.
  • Google Business Listing: Set up and optimized for visibility, including photos and customer reviews.

Results

  • Significant increase in online inquiries in three months.
  • It improved search rankings for critical services.
  • It increased customer engagement via strong branding and user-friendly navigation.

Services Provided:
Branding, Website Design, SEO, Google Business Listing

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